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Tequila City Tour

by Harjeet Kaur
January 16, 2025
in Travel
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Tequila City Tour-Tequila Bottles

How I took the Tequila City Tour

The Tequila City Tour was definitely an enlightening experience. I was in Guadalajara, Jalisco which is a few miles away from Tequila city. And I wanted to make the most of being this close. I was rather ignorant about Tequila the drink until I visited Tequila – The Intoxicating City. Curiosity got the better of me and egged me on to a day of the famous Tequila city tour.

A teetotaller in Tequila is as bizarre as a vegetarian in an abbatoir! I have a rare Bacardi Breezer; once a year and that’s how far my spirits go. But I have heard of Tequila specifically being taken as a shot with a lick of salt and lime!

My son booked me on a day tour with Experience Tequila Tours. They came home and picked me up in a Van at 10.30 am at Guadalajara. They charge $125 per person and it is a very personal and informative tour. It includes a professional guide and ours was, Fernando, a young research scholar from Guadalajara University who is passionate about Tequila.

A Statue of Himadores or Farmers A Statue of Himadores or Farmers

Tequila City Tour – An Unforgettable Experience

The Tequila City Tour firstly takes you to two distilleries and tastings. We were taken to Tequilas Selectos de Amatitán and Tres Mujeres. For lunch, we were served a traditional Jaliscan lunch in the village market then we went on a walking tour of the historic town centre, visited the National Tequila Museum or the Los Abuelos/Sauza Family Museum and finally dropped me home by 6 in the evening.

Agave Plant Agave plant

Legend of the Agave plant

While we were driving down, Fernando related the legend of Tequila according to the Nahuatl or the Aztecs. There are several legends doing the rounds and it is not clear which is real.

The Aztecs, for instance, believed that when the Earth began there was a goddess in the sky named Tzintzimitl but she was evil and she gobbled up the light. The Earth was then left in darkness and she compelled the natives to perform human sacrifices to give them a little light.

Quetzalcoatl, the ‘Feathered Serpent,” was exhausted from this treatment and he decided to do something about it. He rose up in the sky to fight the evil goddess and began to look for her. He did not find the goddess but found her granddaughter, Mayahuel, who was kidnapped by the evil goddess. Mayahuel was the goddess of fertility and was often portrayed as the goddess with four hundred breasts.

Interesting legend

Interestingly the legend sounds a lot like our Indian mythologies, isn’t it? Quetzalcoatl fell in love with her and instead of killing the evil goddess; he brought Mayahuel down to earth to live with him.

Of course, the evil Goddess was enraged and started to look for them. It forced them to run from one place to another and tired of doing that they decided that because there was nowhere else to hide they would become trees. During the run, they found two trees that were side by side;  when there was wind their leaves would stroke one another.

Legend of Tequila Continues

They started living like that, but the evil goddess somehow found them and killed Mayahuel. Quetzalcoatl was furious. He buried her and flew to the sky and killed the evil goddess. The light shone again on Earth but Quetzalcoatl was devastated and every night he would go to her grave and mourn her.

The other gods decided to help him out. A plant grew on her grave and the Gods blessed it with hallucinogenic properties which would comfort the soul of Quetzalcoatl. Consequently, he would drink the potion that came from the plant and would feel relaxed thereafter.

To summarize, this is how the Nahuatl or Aztecs believed that the Agave plant came to be and the Tequila gave comfort to all those who have lost a loved one and so was born Tequila – The Intoxicating Drink and City.

Agave Field

Right after we left the Guadalajara city limits we could see miles and miles of blue Agave fields. Agave does not need much water or fertilizers as the volcanic soil is ideal for this cactus-like plant that is succulent but belongs to the lily family and creates this heady elixir.

According to Mexican law, Tequila can be produced only in the 5 states namely Tequila, and in the states of Guanajuato, Michoacán, Nayarit and Tamaulipas. The major chunk is produced in Jalisco, principally in the Tequila Valley. The name Tequila is also attributed to the drink produced only in this area and interestingly, Tequila produced anywhere else cannot be named the same.

Tres Mujeres Distillery
Tres Mujeres Distillery
Himadores or Farmers working in the fields
Himadores or Farmers working in the fields
Fried Grasshoppers or Chapulins
Fried Grasshoppers or Chapulins

Bottles of Tequila
Bottles of Tequila
Tequila Tasting Rooms
Tequila Tasting Rooms
Tequila for sale
Tequila for sale

Tres Mujeres distillery

Our first stop was the Tres Mujeres distillery. The Tres Mujeres distillery has its own farms and also a restaurant and strangely a cellar church which also housed the anejo barrels.  The cellar is known as CAVA and in one section a few barrels were kept under lock and key with a particular light and classical music playing 24/7. Surprisingly,  the music is supposed to help in enhancing the taste of the Tequila.

Tourist friendly and catering to the influx of tourists who end up buying the drink too from them turns out to be lucrative for the owner. You will inevitably end up buying a bottle or more as it is surprisingly cheap if you buy it in the factory during or after your tour as you get it at factory price. Apparently, the guide gets an instant cut when you buy from the distillery.

Cava at Tres Mujeres
Cava at Tres Mujeres
Selecto Tequila Distillery
Selecto Tequila Distillery
Tequila Tasting

Selecto Distillery

Next, we went to the Selecto distillery which was obviously much bigger and used more mechanized tools than Tres Mujeres.  After the tour of the distillery, we were offered Tequila to taste. I don’t drink so I was watching the others have shot after shot. You must have heard of salt and lemon as an accompaniment but there it was different.

Fernando our travel guide took a swig of Anejo (aged tequila which is best) and popped something in his mouth. I thought he was munching on a crispy snack. When I asked him he put a bottle in front of me and said he was eating that. And what was that?? Chapulin the bottle said! Deep-fried crispy grasshoppers which are a delicacy there and the best accompaniment with Tequila shots.

I am a vegetarian but strangely I was not disgusted but was shocked! Supposedly, the hacienda of Selecto is one of the best in the area and is built very aesthetically. The owner’s young daughters manage the show and sat with us through the drinking session when Fernando kept regaling us with his stories about Tequila – The Intoxicating City.

How is Tequila aged?

Interestingly, Tequila is aged, chiefly in white, French oak, or used bourbon barrels for a minimum of 1 year to produce a dark, very full-bodied spirit. Most of the best añejos are aged between 1 to 3 years while some of the best can spend up to 4 years in barrels. Many tequila aficionados believe that ageing longer than 4 years ruins the earthy flavour tones of the spirit. Añejo Tequila is said to be very smooth with a fine balance of agave, oak and with caramel undertones which are perfect for straight shots or even for those really special cocktails. Expectedly, añejo tequilas are some of the most expensive on the market.

Food in Tequila Mexican food

Mexican Lunch

By this time we learnt almost everything, there is to know about the making of the drink and the tummy was growling from hunger. Our next stop was a bustling restaurant which was like a food court. A plate full of Tortilla chips and a huge stone bowl of salsa and avocado sauce was placed in front of us as soon as we sat down and we attacked them like hungry wolves.

I played safe and ordered for Chilaquiles which I knew would be vegetarian. My fellow tour companions were a friendly mom and daughter duo from Mexico city.  Andrea loved her spirits and kept taking shot after shot of the drink. Thankfully both Andrea and Natalia spoke English.

Tequila City Tour-Natural Organic containers Natural Bottles for tequilaCollage of Tequila Tequila City Centre

Tequila Town Centre

After a hearty lunch, we headed to the town centre and picked up a few trinkets from the local artisans’ stalls. It is full of vendors selling all kinds of touristy souvenirs and agave-based products. The nifty ladies were weaving pretty strands of jewellery from the Agave fibre. I wonder why we in India do not have such markets to encourage the traditional craftsmen.

Local performers were playing to the gallery and making a fast buck. Cocktails were being sold at one stall to the right and I stood to watch the bartender mixing different cocktails dexterously, serving them in terracotta glasses or kulhad as we call them here in India.

Grandparents Museum

Finally, we moved to our last stop which was the Grandparents Museum where we were not allowed to take pictures. At the onset, the museum highlights five generations of the Sauza Family who have dedicated themselves to the elaboration of Tequila. This museum was the grandfather’s house and their contribution to the tequila industry. Above all, their distillery is a part of the tour and their tequila is said to be one of the finest. It is a storehouse of original furniture and other bric-a-brac and the gift shop sells some real traditional stuff typical of the Tequila

As a rule, everyone picks up chocolates laced with Tequila, and I meandered into a store close by. I didn’t know what I would do with the chocolates but I just bought them.

Tequila City

Check out my post on How Tequila is made.

Finally, the interesting Tequila City Tour came to an end and we headed back to the luxurious van and drove back home in satiated silence. I didn’t want the Tequila City tour to end or leave Tequila – The Intoxicating City as it was truly a learning experience.

Those who like to clink their glasses would say “Ti Amo Tequila”. Hic!

This blog post is part of the blog challenge ‘Blogaberry Dazzle’ hosted by Cindy D’Silva and Noor Anand Chawla and sponsored by Queen’s Brigade

Check out other blogs on Mexico -Guadalajara-Mexican City of the Future, Tourist’s guide to Soologico Guadalajara, Trip to Vibrant Guanajuato 

 

Tags: agavealcoholcocktaildrinkguadalajarajaliscomexicotequilaTequila City TourTequila-the intoxicating citytequilajaliscotourstravelogue
Harjeet Kaur

Harjeet Kaur

I’m Harjeet Kaur, the voice behind Wordsmithkaur, a lifestyle blog that’s ranked among India’s Top 20. My writing journey started unexpectedly with articles for The Hindu, and I even had a weekend column that had loyal readership. Over the years, I’ve juggled many hats—content creator, freelance writer, and blogger—all while nurturing my love for words. On my blog, you’ll find a little bit of everything: recipes straight from my kitchen, travel diaries, gardening tips, and stories about beauty, mental health, and sustainability. Cooking is my therapy, and I take pride in turning simple, traditional recipes into gourmet dishes—with love as my secret ingredient. I write to connect, to share, and to inspire. Whether it’s content for social media, blogs, or brochures, I thrive on crafting stories that resonate. If it’s writing you need, I’m your go-to wordsmith. Take a peek into my world—I promise there’s always something interesting waiting for you.

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Comments 17

  1. Liz Sharpe says:
    7 years ago

    Sounds an amazing trip to a vibrant area. Cheers!

    Reply
    • Harjeet Kaur says:
      7 years ago

      Thank you for stopping by Liz. Yours is the first comment on my website and I am going to cherish it. Tequila was amazing and cheers it is 🙂

      Reply
    • Sweta Papaiyawala says:
      4 years ago

      I am in love with you post. Since I have a travel bug too, I can’t stop reading it word by word. We all knew about tequila but never knew that a city existed in its name and drink produced somewhere else can’t be called tequila. Wow. Such a superb post and detailed too. Some day I m asure I vl take this tour.

      Reply
  2. Priyanka Nair says:
    4 years ago

    Interesting! But I was dead scared to imagine deep-fried crispy grasshopper..haye! Thank you for giving us a tour of Tequila City.

    Reply
  3. Mayura Amarkant says:
    4 years ago

    I have enjoyed all your posts featuring Mexico. This one is particularly interesting because it features my favourite drink, Tequila! I have bookmarked your post and thoroughly enjoyed reading it. Lovely pictures and a fab video. Keep writing such informative posts.

    Reply
  4. Mehul Kaku says:
    4 years ago

    Never knew so much about Maxico and around places. Thank you, Ma’am for this trip.

    Reply
  5. Vasumathi_The Scarlett Dragonfly says:
    4 years ago

    A lovely post giving us a virtual tour of another city. Like you, I dont drink much – maybe an odd glass of wine or breezer once in 4-5 months maybe. So I understand your feeling.

    Reply
  6. Satabdi Mukherjee says:
    4 years ago

    What an interesting tour you have had! Thank you for sharing!

    Reply
  7. Shreemayee Chattoppadhyay says:
    4 years ago

    Really an interesting city tour with you. From your detailed description, we have come to know about such a colourful city.

    Reply
  8. Suhasini I.P. says:
    4 years ago

    Interesting read, but honestly, I would run away from the food you mentioned in this post. But loved the tour description, seems like its a one of the places that’s a must-visit.

    Reply
  9. Shail Thosani says:
    4 years ago

    Always love to read your travel diaries as your recipes. Tequila city! Never heard of it. But reading your post transported me there. Lovely pictures !

    Reply
  10. Abha Mondal says:
    4 years ago

    Wow Taquila city sounds like a must visit city while in Mexico. Thanks for the detail post about this city and all the information about agave plant and Tequila.

    Reply
  11. Akanksha Singh says:
    4 years ago

    Wow, I am intrigued by the legend begin tequila. I am also a teetotaller for tequila. The visuals of people consuming it somehow makes me not to try it.

    Reply
  12. Seema Bardeskar says:
    4 years ago

    The tour of Tequila through your experience was amazing and I love Mexican food and wish to go there once to taste the authentic cuisine. But the crispy fried grasshopper grossed me out.

    Reply
  13. Radhika Jindal says:
    4 years ago

    This is something new to me. Thanks a lot for sharing such an insightful blog.

    Reply
  14. Ritu Bindra says:
    4 years ago

    Thank you for this truly interesting series on Mexico. It is the lesser-known places and the experiences that are more enjoyable.

    Reply
  15. Noor Anand Chawla says:
    4 years ago

    Hi Harjeet, I hope whenever you read this comment, you are in a somewhat better space. It is a pleasure to read your travel, or for that matter, all posts. I implore you to keep writing. If and when you feel ready, I would be happy to introduce you to some of the publications I contribute articles to.

    Reply

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